Brand Strategy

The process of branding is our strategy.

There’s a big difference between developing an ad campaign and launching a new brand strategy.  Hence, the promotion of your brand is a key element. The strategy has to engage internal stakeholders (first) and, then the culture of the organization.  In addition, there are operational considerations which will help support and enhance your brand story.

Process

Brand stories are unique to every organization and require serious digging to uncover their character. At Springboard, we work relentlessly with our clients to identify their brand essence and communicate it in a way that educates, entertains, and engages. We believe branding is a 5-staged strategy that doesn’t just focus on promotions.

Here’s our 5-staged approach:

1. Developmental

The right brand strategy can turn your organization around and point it in the right direction. Springboard digs deep to uncover your unique story and discover the best ways of communicating it to the right audiences and stakeholders.

2. Inspirational

Branding is as much about firing up your staff as it is lighting up sales. Springboard builds an internal perspective into your branding strategy to get a heads up on what resonates on the inside before the message goes out.

3. Operational

Brand development crosses the line into operations. After all, the last thing you want people to say about your brand is, “what’s up with that?” Springboard is a full-service branding company that will advise you on what needs to be in place before you take your brand promise public.

4. Promotional

The right idea and messaging will help turn sagging awareness and preference right side up. Springboard’s award-winning creative will help wake up your market and put an extra spring in your step.

5. Cultural

Branding is not a “one and done.” It’s an ongoing process that constantly challenges your culture and mission. Springboard works with you to help the brand message stay front and center within your organization.