Most companies struggle with how to translate their Mission to the marketplace. That's because Mission statements are internally-focused and tend to be "all things to all people", and therefore do not differentiate an organization. Every brand has a story to tell and a reason for its very being. Often times, this story is a competitive advantage in the marketplace. It just gets lost in translation.
Springboard to Your Market
Springboard Brand & Creative Strategy is a branding and communications firm that helps companies move from Mission to Market® with a unique blend of tools and marketing expertise.
Established in April 2002, Springboard Brand & Creative Strategy prides itself on working with a handful of great clients, rather than a great big list of accounts.