In The News

Corporate Social Responsibility (CSR) Presentation

The Forum for Healthcare Strategists recently hosted the Seventeenth National Healthcare Marketing Summit in Orlando, Florida. Rob Rosenberg and Laura Harner (LVHN) delivered a presentation on corporate social responsibility. The presentation focused on the impact of CSR on market share, employee retention, and customer loyalty and what it means for healthcare organizations. Click HERE to view the slides from the presentation.

29th Annual Healthcare Advertising Awards Winners Announced!

Springboard is pleased to announce we are the proud recipient of EIGHT awards in this National Healthcare Advertising Competition. We want to say thank you to all our great clients and staff for their hard work and inspired creativity! Here are the winners:

Gold

Carle - 100 Top Hospital - Radio Advertisement

Silver

Holy Cross Hospital - The Nation's First Seniors Emergency Center - Total Advertising Campaign

Lehigh Valley Health Network - Think It Over - Radio Advertisement

Bronze

Holy Cross Hospital - The Nation's First Seniors Emergency Center - Direct Mail

IAHCSMM - Derby Down with IAHCSMM - Direct Mail

Merit

Carle - 100 Top Hospital - Website

Lehigh Valley Health Network - Think It Over - Television Advertising

Lehigh Valley Health Network - Think It Over - Total Advertising Campaign

 

Click here to read more about the 29th Annual Healthcare Advertising Awards.

 

Healthcare Strategy Alert: December 2011

Partnering to Build Brand Equity: Power Brands and Host Brands